In Clayton Christensen’s new book, the Harvard Business School professor offers profound advice about priorities; specifically about the importance of investing in family, about living a life of integrity and having metrics that make it easier to make the right decisions.
The press wins trust by doing its job fairly and effectively in an unfettered arena.
Gartner predicts 75 percent of chief information security Officers who experience publicly disclosed security breaches will be fired. Should CMOs be concerned?
Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry.
With her New York Times op-ed, Angelina Jolie joins a noble collection of prominent people who have used their own personal experience as a health alert and learning experience for others.
Coconuts have many benefits, but not among those listed at the Coconut Research Center are the ways in which they can help improve communications skills. Here’s how they’ve done so for me.
Businesses are increasingly turning to customer feedback and specifically online communities to generate insights, but insights don’t just appear.
Let’s strive to get outside more often - both in terms of welcoming outside perspective and getting outside of our work environments.
Without a personal value proposition that impresses a recruiter or hiring manager instantly, chances are your resume won’t get you the interview needed to sell yourself. Here’s how you can stand out.
Brand reinvention may be harder than brand invention. Just ask recently revised brands. Or Superman.
Today is a big one for our firm and we look forward to contributing to the success and development of our industry in Africa and, of course, learning a few new things ourselves along the way.
With consumers more and more adept at skimming through the media clutter, advertisers and marketers are constantly scrambling for new, inventive ways to cut through and make an impact.
Every firm boasts about delivering Quality. We let our partners tell the story instead through the Edelman Excellence Client Satisfaction Questionnaire. Over the past ten years, clients put our NPS (Net Promoter Score) way ahead of the industry average, increased their commitment to the firm by threefold and held strong in their allegiance to the company unaffected by the economic issues of our times.Read More