Food is about much more than nourishment. It is about the convergence of good health, great taste, values and beliefs and politics. Edelman offers deep expertise to engage today’s stakeholders along the food chain continuum. Our team includes more than a dozen registered dietitians as well as food bloggers, digital food strategists, food brand specialists and nutrition policy experts. Whether our clients are brands or commodity marketers or need to reach influencers developing policy or moms making dinner decisions, we have the insights, experience and expertise to create strategies that successfully engage and inspire their audiences.
We follow the trends and understand the touch point that impact brands and business. Here are a few of the issue-driven trends that we’re following:
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Cravable Health The “foodie” niche that used to focus only on flavor now seeks delicious foods that are also nutritious, showcasing how the combination of great taste and good nutrition has become mainstream. Get Real Greening, concerns about food additives and desires for simpler times are moving people back to basics. Consumers are seeking fresh and less-processed foods with “clean labels.” Calories Count With obesity as the #1 public health issues, caloric content of foods will continue to be scrutinized. In their report to the government, the 2010 Dietary Guidelines Advisory committee recently suggested that all Americans should know their calorie number, which will increase guidance and interest in this area. Pass the Salt In response to growing government pressure and consumer interest, companies are exploring options to significantly reduce sodium content of their products while maintaining the taste consumers know and love.
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