Newest Partner Brings Strengths in Technology, Finance and Security
SAN MATEO, Calif., March 22, 2004—A&R Edelman, one of the nation's leading independent technology PR firms, today announced the promotion of Todd Irwin to its senior-most management team. In addition to his general client service and management responsibilities, Irwin will contribute to the agency's business-development momentum across diverse markets. He brings 13 years of public relations experience in technology, finance and security, reflecting the broad skill set and insights required to help clients drive their businesses forward in a market environment where technology is increasingly mainstream.
"Todd is a talented leader with strong media and business experience," said Bob Angus, A&R Edelman president and managing partner. "He brings a diverse portfolio of skills and expertise. Coupled with the strength of A&R Edelman's existing partners, staff and clients, Todd's vision and creative insights will help all of us capitalize on new opportunities and expand our reach into new markets through award-winning PR programs."
In mid-2002, Irwin joined A&R Edelman as a senior director overseeing multiple accounts including Extreme Networks Inc., Coherent Inc. and STSN Inc. He has been instrumental in developing new agency business while delivering high-quality service to existing clients. Prior to joining A&R Edelman, Irwin served as senior vice president at Coltrin & Associates, responsible for developing media and positioning strategies, establishing and leading Coltrin's California Bay Area office, and securing national and international press and broadcast coverage in all major business and technology media. Irwin led his former agency's team in developing the crisis communications plan for the 2002 Winter Olympic Games in Salt Lake City. He also has experience with non-technology industries including financial services, retailing and oil & gas.
"I look forward to helping guide the agency's growth and collaborating with the other partners on cross-client opportunities and trends," Irwin said. "A&R Edelman's broad management structure—with seven partners leading a staff of 70—is unusually conducive to cross-pollination and innovation across account teams. I'm humbled by the opportunity to join such a creative and successful leadership group, and to continue working for the successes of the agency and our clients."
About A&R Edelman
A&R Edelman is a team of communications professionals and creative thinkers working with clients to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from groundbreaking start-ups to industry leaders such as Adobe and palmOne Inc. A frequent winner of industry awards for its client PR campaigns, A&R
Edelman was named Mid-sized Agency of the Year 2004 by PR Week and Agency of the Year in 2001 by Adweek's Technology Marketing magazine. A&R
Edelman also recently ranked fourth in the "Best Agencies to Work For" survey conducted by the Holmes Report.
With staff in Silicon Valley, New York, Denver and Portland, A&R Edelman offers complete public relations and investor relations programs, representing technology companies in enterprise software infrastructure, security, mobile and wireless, digital publishing and consumer technology markets.